Communications Working Group

About the Communications Working Group
The Communications team exists to help the Association, and its members, connect with world.  This entails everything from developing and maintaining this website to writing press releases to managing our brand strategy.  The team is also responsible for ensuring consistent communication within the Association, particularly as it continues to grow rapidly.  This consists of maintaining our member newsletters and ensuring the flow of information between the Crypto Valley Working Groups.  This page outlines our Communication Policies as well as opportunities for our Members to both contribute to the group as well as leverage the group’s resources.

USING THE CRYPTO VALLEY ASSOCIATION TO ENHANCE YOUR COMMUNICATIONS
Use Crypto Valley to tell your story
Your News
Have you reached an important milestone, won an award, planned a major event, or have any other relevant news about your project, company or organization? We would be happy to carry that on our news feed. That can be a link to news you publish yourself, or a new submission from you. We are particularly interested in news that is fresh or even breaking, as that helps us establish the CVA as a valued information source.
Your Opinions
Have an opinion on an issue facing our industry? A powerful idea relevant to our community? A technological breakthrough you’d like to share? An interesting human interest story to tell? We want to build out the blog as a channel for opinion from and features on our members. We are therefore happy to consider ideas and submissions for blog posts. We are also happy, as far as resources allow, to work with you on content – for example a portrait of your organization or interview with key people.  There is no need to submit final material. Especially for blogs, feel free to approach us with the idea first, and we can see how it fits in with our overall editorial policy (see below).

How to contact us
Getting in touch on any and all of the issues is easy, just write to:
comms@cryptovalley.swiss – preferred: direct mail to CVA Comms Working Group.
info@cryptovalley.swiss – Comms-relevant general inquiries to the CVA will also be forwarded to the Comms Working Group.


POLICIES
Editorial Policy
While we want Members to think of the CVA channels as “theirs”, in the interest of all our stakeholders we also have to ensure the quality of our communications and adhere to a set of communications standards and best practices.  That means we need to vet all submissions and cannot guarantee that we will publish everything we receive. Some general guidelines:

  • Information, not pitches. CVA content is meant to be informational, not self-promotional. We are keen to communicate what your project, organization or company is doing, but want to avoid overt marketing.
  • Offer opinions, not rants. We are interested in opinions, including controversial ones, but they should be well-founded, civilly expressed and not run counter to the legitimate concerns of other members or our community.
    Ideas that inspire. One of our strengths in Crypto Valley is the know-how in our community. We are very interested in providing a forum for new and powerful ideas coming from our membership.
  • The final decision is ours. The CVA reserves the right to make the ultimate decision, at its own discretion, about what does or does not get published on the site.  Get in touch with us first before writing new content. We can discuss if it meets our guidelines and requirements before you put time and effort into it.

Brand Policy
The term “Crypto Valley” is trademarked.  Use of the term “Crypto Valley” in such a way as to imply that the event/activity/communication or otherwise has been endorsed by the Crypto Valley Association is strictly prohibited.  Consent should be sought from the Crypto Valley Association communications team prior to any such usage. SVG versions of the logos are available on request.

The primary Crypto Valley logo is for use in association with official Crypto Valley activities only. It may not be used without express permission from the Communications working group and sign-off by the Board.
The ‘Member’ logo may be used, but not modified, by any current member of the Crypto Valley Association, without requiring prior permission.  If you want to include this logo in your email signature, you can link directly to http://cryptovalley.swiss/cva_logo_member_email.png or download the jpeg. For inclusion on your custom materials, download the vector graphic.
The ‘Strategic Partner’ logo may be used, but not modified, by organizations with agreement to provide defined benefits to Association members.
The ‘Supporter’ logo may be used, but not modified, by sponsors of Crypto Valley activities or those organizations provided defined benefits to members. It may only be used for display on print/online materials that are directly associated with the Crypto Valley activity being sponsored.
The ‘Supported By’ logo may be used, but not modified, by organizations running activities that are supported by the Crypto Valley Association and have sign-off by the Board.
The primary Crypto Valley icon is for use in association with official Crypto Valley activities only. It may not be used without express permission from the Communications working group and sign-off by the Board.

OPPORTUNITIES WITH THE COMMUNICATIONS GROUP
Getting involved in CVA communications
If you would like to get more involved in CVA communications, our door is open. We are looking for the following:

  • Co-chair with PR experience. As mentioned at the Annual General Assembly, we are looking for a co-chair for the Communications Working Group. Ideally this would be somebody with a Swiss public relations background who is also familiar with the blockchain world. Anyone who is interested is encouraged to get in touch.
  • Member liaisons. For corporate members in particular, if you have a marketing and/or communications team, we’d like to get to know them. We are keen to build up relationships and develop direct liaisons with other communicators in the Valley.
  • Writers. Do you come out of marketing and communications, journalism or just like to write? We are looking for “citizen journalists” interested in developing content for the CVA.
  • Working Group members. We have a few spots free in the Communications Working Group for anyone interested in volunteering time to help with things like publishing, organizing, gathering information, liaising with members, etc.

Join the working group
If you want to join the working group, just write to comms@cryptovalley.swiss.