Why Switzerland?

Located in Zug in the heart of Switzerland, Crypto Valley is uniquely positioned to make the most of the decentralized Swiss political system and its matchless business environment.

Zug offers a robust platform for global growth due to its pro-business philosophy and the openness and easy accessibility of its local government. Zug's low-tax, business-friendly environment and fantastic quality of life have attracted many of the world's leading companies, creating an international, cosmopolitan culture, and easy access to powerful global networks.

Zug has developed a rich ecosystem of global companies, venture capital, and industry associations, served by world-class infrastructure, educational institutions, professional service providers, and friendly government and tax authorities.


Zug: Small World – Big Business

Why do businesses choose Switzerland?


  • Why Switzerland

    Neutrality, decentralization, and direct democracy

    The Swiss citizen-controlled political system is neutral, stable, predictable, and highly responsive to its citizens. Switzerland’s decentralized, bottom-up political culture is a natural fit for the decentralized, bottom-up crypto technologies of the future.

  • Why Switzerland

    Privacy culture

    The Swiss have one of the strongest privacy cultures in the world, with the first bank secrecy law dating back three centuries to 1713. Current data protection laws are among the world’s most stringent.

  • Why Switzerland

    Secure and predictable legal framework

    Given its world-leading, centuries-old rule of law institutions and culture of privacy, plus its decentralized, bottom-up, citizen-controlled political system, Switzerland has a strong tradition of legal security, predictability and protection of intellectual and property rights.

  • Why Switzerland

    Sound policies and economic strength

    Switzerland follows sound economic policies, including a strong currency with by far the highest gold reserves per capita of any country, and the world’s highest GDP per capita.

  • Why Switzerland

    Productivity and competitiveness

    Switzerland is ranked number 1 in the world for competitiveness and productivity – the key drivers of economic growth and quality of life.

  • Why Switzerland

    World-class infrastructure

    Switzerland has world-leading infrastructure in energy, transportation, telecommunications, financial services, education, health care, environment, safety, and technological innovation.

  • Why Switzerland

    World-class talent

    Switzerland has a high quality educational system, with many top-ranked educational institutions. It spends more on R&D per capita and is among the countries which produce the most Nobel laureates per capita.
 Switzerland is ranked number 1 in the world for ease of attracting and retaining world-class talent.
While Swiss compensation rates are high, this does not necessarily translate into higher labor costs because of the exceptionally high productivity levels. The Swiss work systematically and accurately, they are innovative, they are self-starters, and they are honest. In Switzerland, you get what you pay for. This is especially true for creative intellectual work such as software engineering.

  • Why Switzerland

    Friendly business environment

    A leading global financial hub and home to hundreds of multinational corporations, Switzerland has a matchless business environment: excellent domestic and global business networks, flexible labor laws, low bureaucracy, a sophisticated, respected legal system, low corruption, availability of investment capital, low corporate and personal taxes, and high service levels.

  • Why Switzerland

    Friendly regulatory environment

    The Swiss financial market regulator, Finma, encourages self-regulation rather than onerous top-down regulation, and is open and easily accessible for developing improved regulations.

  • Why Switzerland

    Proximity and access to global markets

    Switzerland is in the center of Europe, the same time zone as Africa, and halfway between the Americas and Asia, with excellent air, rail, road, and ocean connections.
Switzerland has an extensive network of free trade agreements with all the major trading nations.

  • Why Switzerland

    High quality of life

    Home to three of the world’s top ten quality of life cities, Switzerland is top-ranked for infrastructure, safety, health care, education, life expectancy, and work/life balance.