You’ve heard of Initial Coin Offerings (ICOs), but have you heard of an Initial Exchange Offering (IEO)? If not, don’t worry—today we’re taking a closer look at IEO.

What Exactly is an Initial Exchange Offering?

An Initial Exchange Offering and an Initial Coin Offering have the same goal—to raise funds. The key differentiating factor is that while an ICO is launched by a startup on an ICO platform, an IEO is conducted by an exchange on behalf of the token issuer.

An Initial Exchange Offering is every startups’ best friend. Why? Imagine you are …

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